Pavonine Retail Branding

This fictitious boutique, located in New York city, specializes in peacock feather fascinators. The concept for this fictional millinery shop was derived from the definition of its namesake, which means “of or like a peacock”. Therefore the branding style and color palette are reflective of the proud and elegant birds. I formed the entire business persona and designed a stationary set consisting of a letterhead, envelope, and business card.